Self Denial 2019 Article

The Self Denial Appeal, which kicks off on July 21 and concludes with Self Denial Sunday on August 25, is The Salvation Army's annual appeal to raise funds for Salvation Army mission and ministry in countries where they're unable to financially support themselves.


The Story

It’s called Self Denial because it’s about us sacrificing a portion of what we have and giving it to others who need it more – it’s a call to live more simply so that others may simply live.

The idea came about in the early Army days when an officer chose to go without pudding for a year and give the money that he saved to Army work instead. General William Booth launched the first Self Denial Appeal in 1886, and since 1969, Salvationists have been challenged to give one week’s salary to the appeal. This may be difficult for many people, but the money we give can have an incredible impact on the lives of the people it goes to.


Where Does the Money Go?

The money raised through Self Denial is sent to our International Headquarters in London, and they send ALL the money directly where the needs are. There are no administration costs or other bits and pieces taken out – everything goes straight to countries that desperately need it!

This year's appeal features stories of how The Salvation Army has been able to help people through the Self Denial Appeal in India, Malaysia, Ecuador and South Africa. You can check out the videos of these stories here.


Be the Change

The theme of this year’s Self Denial Appeal is ‘Be the Change’, so with that in mind, we want to encourage you to actively join with those who are giving to the appeal by contributing what you’re able to. As you consider this, remember that what might seem like a small offering can make a huge difference in someone else’s life.

You can also show your support on Facebook by adding the Self Denial Facebook frame to your profile pic! Go to and search 'SelfDenialNZFTS'.


For Leaders

The Youth Department has produced a four-part youth Bible study series to accompany this year's Self Denial Appeal.

It's been created with a weekly small group/life group/Bible study in mind, and we've listed the dates that it would be ideal to use each study with your group. This is flexible though, and obviously you're welcome to pick and choose sessions or content to suit your particular group.


Click the session title to open and download that week's material:

01: We Are All Precious to God | Intended for use the week of July 28 - Aug 3

02: God Rescues and Saves | Intended for use the week of Aug 4 - Aug 10

03: God Heals | Intended for use the week of Aug 11 - Aug 17

04: God Provides  | Intended for use the week of Aug 18 - Aug 24


The 2019 Self Denial videos can be viewed and downloaded here.


Each corps was also sent some postcard size handouts for your young people. If you don't have any, or you want to print some more, you can download them here:

 Be The Change Postcard